So the first way is this idea of a unique selling proposition, or USP for short.
第一种方法是独特的销售主张，简称 USP。
| 单词 | Unique selling proposition |
| 释义 |
Unique selling proposition
原声例句
斯坦福公开课：如何有效沟通 So the first way is this idea of a unique selling proposition, or USP for short. 第一种方法是独特的销售主张，简称 USP。 Engvid超级外教Rebecca - 商务英语 Your USP, your unique selling proposition that makes people choose your product over another product. 您的 USP，您独特的销售主张，使人们选择您的产品而不是其他产品。 斯坦福公开课：如何有效沟通 It then moves into a unique selling proposition, where you tell your audience why they should listen to you, what benefits you promise to deliver to them. 然后，它进入了一个独特的销售主张，你告诉你的听众为什么他们应该听你的演讲，你承诺给他们带来什么好处。 Engvid超级外教Rebecca - 商务英语 " USP" stands for " unique selling point" or " unique selling proposition" , and that's a term from the field of marketing. “USP”代表“unique selling point”或“unique selling proposition”，这是营销领域的术语。
英语百科
Unique selling propositionThe unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been used to describe one's "personal brand" in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. |
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