Ulzzang

Ulzzang (Korean:얼짱), also spelled as eoljjang or uljjang (Korean pronunciation: [ʌl.tɕ͈äŋ]), is a popular South Korean term literally meaning "best face" or "good-looking". A person desiring ulzzang status would gain popularity on the internet through entering contests where their photos are judged and chosen by voters. The trend is practised by both males and females.