Swimathon Foundation
The Swimathon Foundation runs an annual fund raising swimathon which takes place at participating swimming pools across the UK. It is considered to be the world's largest swimming fund raising event.
The event has been run nationally every year since 1988 when it was originally sponsored by Penguin (chocolate biscuits) before being taken over by British Telecom for a number of years. Prior to that a London event sponsored by LBC was run in the autumn of 1986. Over the years, more than £10 million has been raised for worthwhile causes.