SnackWells

Snackwell's was a brand of Nabisco products. Introduced in 1992, its products include cookies of a variety of flavors including creme, shortbread, and devil's food cake.

Snackwells were marketed as a fat-free and thus healthier snack, as the U.S. dietary guidelines of the early 1990s advocated a reduction in the consumption of fats. In an ironic and unintended consequence, Snackwells' higher carbohydrate count was later cited as a likely contributor to the obesity epidemic of the 1990s and beyond.