人格权或知名权（Publicity Rights）大致上包含两项权利：公开宣传的权利——拒绝自己的影像或其他类似的代表性对象未经同意或签约就被作为商业用途的权利，类似商标的权利；隐私的权利——拒绝自己身份未经同意就被公开的权利。

The right of publicity, often called personality rights, is the right of an individual to control the commercial use of his or her name, image, likeness, or other unequivocal aspects of one's identity. It is generally considered a property right as opposed to a personal right, and as such, the validity of the right of publicity can survive the death of the individual (to varying degrees depending on the jurisdiction).