Reterritorialization

Reterritorialization (French:reterritorialisation) is the restructuring of a place or territory that has experienced deterritorialization. Deterritorialization is a term created by Deleuze and Guattari in their philosophical project Capitalism and Schizophrenia (1972–1980). They distinguished that relative deterritorialization is always accompanied by reterritorialization. It is the design of the new power. For example, when the Spanish (Hernando Cortez) conquered the Aztecs, and after the Spanish deterritorialized by eliminating the symbols of the Aztecs' beliefs and rituals, the Spanish then reterritorialized by putting up their own beliefs and rituals. This form of propaganda established their takeover of the land. Propaganda is an attempt to reterritorialize by influencing people's ideas through information distributed on a large scale. For example, during World War I, the U.S. put up posters everywhere to encourage young men to join the military and fight.