Paid and owned media are controlled by marketers promoting their own products.

付费媒体和自有媒体由宣传自己产品的营销人员控制。

Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses.

营销人员通过付费和自有媒介推销其产品，而在" 无偿" 媒介方面，营销人员就像是触发用户响应的初始催化剂。

We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.

比如，当某电子商务零售商出售其网站的广告空间时，我们就将这种" 售出" 媒介定义为拥有巨大流量、以致其他机构纷纷前来投放内容或电子商务引擎的自有媒介。