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单词 Overjustification
释义

Overjustification

英语百科

Overjustification effect

(重定向自Overjustification)
Directional effects of rewards on motivation, depending on type of task, type of reward, and contingency of reward.

The overjustification effect occurs when an expected external incentive such as money or prizes decreases a person's intrinsic motivation to perform a task. The overall effect of offering a reward for a previously unrewarded activity is a shift to extrinsic motivation and the undermining of pre-existing intrinsic motivation. Once rewards are no longer offered, interest in the activity is lost; prior intrinsic motivation does not return, and extrinsic rewards must be continuously offered as motivation to sustain the activity.

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