Mr Lucas took cinema-related merchandise into a new dimension, accepting a pay cut as director in return for all the merchandising rights to Star Wars—a deal that was to earn him billions.

卢卡斯将电影相关产品带上了新的维度，作为导演他接受降低薪资以换取所有有关星球大战的商品权—这个协议让他赚了数十亿。

There's incredibly valuable rights, media rights, merchandising rights, gaming rights, all of these different rights that flow from putting the butts in the seats and people being able to follow it.

有非常有价值的权利，媒体权，商品化权，游戏权，所有这些不同的权利都来自于把屁股放在座位上并且人们能够跟随它。

George Lucas believed so firmly that Star Wars characters and props can make great toys that he passed up a $500,000 directorial salary in order to retain licensing and merchandising rights for the franchise.

乔治·卢卡斯坚信《星球大战》中的角色和道具可以制作出很棒的玩具，因此他放弃了 50 万美元的导演薪水，以保留特许经营权和商品销售权。