Media multitasking

Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another. Also referred to as "simultaneous media use," or "multicommunicating," this behavior has emerged as increasingly common, especially among younger media users. The shift toward more frequent multitasking occurred basically at the turn of the century (around year 2000) and media multitasking still continues to gain popularity among young people and especially students.