Media mix

In Japanese culture and entertainment, media mix (wasei-eigo: メディアミックス, mediamikkusu) is a strategy to disperse content across multiple representations: different broadcast media, gaming technologies, cell phones, toys, amusement parks, etc. The term gained its circulation in late 1980s, however the origins of the strategy can be traced back to 1960s with the proliferation of anime with its interconnection of media and commodity goods. It is the Japanese equivalent of a media franchise.