Market segmentation

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.

单词	Market segment
释义	Market segment 原声例句经济学人 One reason for Nongfu's success is its effort to cater to all market segments. 农夫山泉成功的一个原因是它努力迎合所有细分市场。乔布斯传 It was a hobbyist product, at least for now, and didn't fit into the company's high-quality market segments. 至少就现阶段而言，它还只是业余爱好者的玩具，无法融入公司的高品质细分市场。经济学人（汇总） It was John Morreall, an American, who showed that humour is a market segment in the ever-expanding American genre of self-help. 一个叫约翰? 莫瑞尔的美国人指出曾经一度膨胀的资历的美国精神中，幽默也是市场的一部分。科普小杂文 He was able to keep a squeaky clean, luxury image for the company, all the while launching different products for different markets, segmenting each withits own brand. 他能够保持公司干净、高级的形象，同时会针对不同的市场推出不同的产品，将自己的产品进行细分。英语百科 Market segmentation Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
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