Internet activism

Internet activism (also known as online activism, digital campaigning, digital activism, online organizing, electronic advocacy, cyberactivism, e-campaigning, and e-activism) is the use of electronic communication technologies such as social media, especially Twitter, Facebook, YouTube, e-mail, and podcasts for various forms of activism to enable faster communication by citizen movements and the delivery of local information to a large audience. Internet technologies are used for cause-related fundraising, community building, lobbying, and organizing. A digital activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and Canada are using social media to achieve digital activism objectives.