Inoculation theory

（重定向自Inoculation hypothesis）

Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more importantly, how to keep existing attitudes and beliefs consistent in the face of persuasion attempts. Inoculation Theory continues to be studied today by communication, social psychology, and other social science researchers. The theory has been proposed and assessed in various contexts, including politics (e.g., Pfau et al., 1990; see Compton & Ivanov, 2013, for a review), health campaigns (e.g., Pfau & VanBockern, 1994; see Compton, Jackson, & Dimmock, 2016, for a review), marketing (e.g., Compton & Pfau, 2004), education (Compton, 2011), among others. ( See Banas & Rains, 2010, for a meta-analysis, and Compton, 2013, for a narrative overview.)

单词	Inoculation hypothesis
释义	Inoculation hypothesis 英语百科 Inoculation theory （重定向自Inoculation hypothesis） Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more importantly, how to keep existing attitudes and beliefs consistent in the face of persuasion attempts. Inoculation Theory continues to be studied today by communication, social psychology, and other social science researchers. The theory has been proposed and assessed in various contexts, including politics (e.g., Pfau et al., 1990; see Compton & Ivanov, 2013, for a review), health campaigns (e.g., Pfau & VanBockern, 1994; see Compton, Jackson, & Dimmock, 2016, for a review), marketing (e.g., Compton & Pfau, 2004), education (Compton, 2011), among others. ( See Banas & Rains, 2010, for a meta-analysis, and Compton, 2013, for a narrative overview.)
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