The case has much wider implications says their lawyer Michelle Hirsch.

他们的律师米歇尔·赫希表示，这起案件的影响要广泛得多。

" It is a cascading problem, " says Danielle Hirsch of the National Centre for State Courts (NCSC).

“这是一个连锁问题，”国家法院中心的丹尼尔·赫希说。

Yale University neuroscientist Joy Hirsch said scientists would like to understand the neurocircuitry behind this interaction between individuals.

耶鲁大学神经科学家乔伊? 赫斯克表示科学家们想要揭开人类个体这样的互动行为背后神经系统的奥秘。

30. What is Dr. Hirsch's attitude to the use of smells for business?

问题30. 赫希博士对商家运用气味的态度是什么？

So far, there is little proof one way or the other. But Dr. Hirsch has run some interesting experiments.

到目前为止还没有证据证实。但是赫希教授做了一些有趣的实验。

Candice Hirsch of the University of Minnesota was not involved in the research but has closely followed the effort.

明尼苏达大学的坎迪斯·赫希没有参与这项研究，但一直在密切关注这项工作。

Nick walked up the street to Hirsch's Hotel. He walked in and saw a woman near the main desk.

尼克沿街走到赫希旅馆。他走了进去，看见总服务台旁边有一个女人。

In one of Hirsch's experiments, 31 volunteers were led into a shoe store that smelled slightly like flowers.

其中一个赫希的实验是让31名志愿者进入一家带有一点花香的鞋店。

Dr. Alan Hirsch designs smells for businesses. He says that it doesn't take a whole lot of smell to affect you.

阿兰·赫希博士为商家设计气味。他说只需些许气味便会影响到你。

" There's soft background music. There's special lighting. There are all sorts of bells being used, " says Dr. Hirsch." Why not smells? "

“温和的背景音乐、特殊灯光、各种铃铛都能使用，为什么气味不能用？”

" I'll go see him" . Nick said, " Where does he live" ? " He lives up at Hirsch's hotel" . George said.

" 我去看看他。" 尼克说，" 他住在哪里？" 乔治说：" 他住在赫希酒店。

Dr. Hirsch found that 84 percent of the shoppers were more likely to buy the shoes in the flower-scented room. But Hirsch found out something even stranger.

赫希博士发现，84%的顾客更有可能在有花香的店铺购物。但是赫希发现了一个更奇怪的事情。

Hirsch and her colleagues at the Yale Brain Function Lab are looking into what actually happens in our brains when we engage in simple conversation.

赫斯克和她的同事们正在耶鲁大学脑功能实验室研究当进行简单对话时大脑会作何反应。

The school draws inspiration from the Core Knowledge approach invented by E.D. Hirsch Jr., a scholar whose heavily scripted curriculum is controversial but has been shown to achieve high test scores.

这所学校的灵感来自学者小E.D.赫希发明的“核心知识”方法，他过于照本宣科的课程虽然存在争议，但已被证明可以取得高分。

" Whether the volunteers liked the flower scent or not didn't matter, " Hirsch says. " Some reported that they hated the smell. But they still were more likely to buy the shoes in the scented room."

“志愿者喜欢还是不喜欢花香都不重要。一些人说他们讨厌这个气味。但是他们反而会在有花香的店里买鞋。”