置入性行销 Product placement

（重定向自Embedded marketing）

置入性行销（Placement marketing，又名置入式行销,植入式广告），或称为产品置入（Product placement），是指刻意将行销事物以巧妙的手法置入既存媒体，以期借由既存媒体的曝光率来达成广告效果。行销事物和既存媒体不一定相关，一般阅听人也不一定能察觉其为一种行销手段。

单词	Embedded marketing
释义	Embedded marketing 中文百科置入性行销 Product placement （重定向自Embedded marketing）置入性行销（Placement marketing，又名置入式行销,植入式广告），或称为产品置入（Product placement），是指刻意将行销事物以巧妙的手法置入既存媒体，以期借由既存媒体的曝光率来达成广告效果。行销事物和既存媒体不一定相关，一般阅听人也不一定能察觉其为一种行销手段。英语百科 Product placement 置入性行销（重定向自Embedded marketing） Product placement, brand integration or embedded marketing, is according to Business Dictionary, "an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media."
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Embedded marketing

置入性行销 Product placement

Product placement 置入性行销