But Mr Tobaccowala thinks pay - per - action could become a real alternative to pay - per - click.

但Tobaccowala认为, PPA 有可能成为“点击付费”的真正替代模式.

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And finally, you should budget a small amount of money to spend each week on pay - per - click.

最后, 你需要每周投资一笔小钱在按点击付费广告上.

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The benefits of the pay - per - click approach over traditional advertising ( television, radio, print and billboards ) are obvious.

相比传统广告 ( 电视 、 广播 、 印刷品和广告牌 ),“点击付费”广告的好处不言自明.

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A few months ago Mr Gross pioneered an alternative to the pay - per - click model.

几个月前Gross开发了一种代替点击付费广告的模式.

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