Video games contributed in some ways to the wide application of gamification.
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There is reason to believe that gamification will be here to stay.
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The most successful gamification platforms transform daily work assignments into fun experiences.
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The idea of gamification was practiced by some businesses more than a century ago.
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The concept of gamification is not entirely new, Werbach says.
出自-2016年12月阅读原文
Still, gamification only stands to become more popular, he says, as more and more people come into the workforce who are familiar with the structures and expressions of digital games.
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Some famous companies are already using gamification and more are trying to do the same.
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She recently designed a gamification strategy for a sales training company with a storm-chasing theme.
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One company Werbach has studied uses gamification to create a sense of community and boost employees' morale ( ' , 士气).
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It is necessary to use terms other than gamification for some professions.
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Increasingly, companies are tapping into these desires directly through what has come to be known as gamification: essentially, turning work into a game.
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Gamification is not a miracle cure for all workplaces as it may have negative results.
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Gamification is not a magic bullet, Werbach warns.
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Gamification is about understanding what it is that makes games engaging and what game designers do to create a great experience in games, and taking those learnings and applying them to other contexts such as the workplace and education, explains Kevin Werbach, a gamification expert who teaches at the Wharton School of Business at the University of Pennsylvania in the United States.
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Gamification in employee training does not always need technology.
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Gamification does not have to be digital.
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For workers, especially low-paid workers, who desperately need their jobs yet know they can be easily replaced, gamification may feel more like the Hunger Games.
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For them, the right kind of gamification might be turning their sales pitches into a competition with other team members, complete with a digital leaderboard showing who is winning at all times.
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Companies from Google to L'Oréal to IBM to Wells Fargo are known to use some degree of gamification in their workplaces.
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But the word gamification and the widespread, conscious application of the concept only began in earnest about five years ago, Werbach says.
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A recent report suggests that the global gamification market will grow from $1.65 billion in 2015 to $11.1 billion by 2020.
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A number of companies have sprung up—GamEffective, Bunchball and Badgeville, to name a few—in recent years offering gamification platforms for businesses.
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A gamification strategy that is not sufficiently thought through or well tailored to its players may engage people for a little while, but it will not motivate people in the long term.
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"Gamification is about understanding what it is that makes games engaging and what game designers do to create a great experience in games, and taking those learnings and applying them to other contexts such as the workplace and education," explains Kevin
2016年12月四级真题（第三套）阅读 Section B
But the word "gamification" and the widespread, conscious application of the concept only began in earnest about five years ago, Werbach says.
2016年12月四级真题（第三套）阅读 Section B
Gamification is "not a magic bullet," Werbach warns.
2016年12月四级真题（第三套）阅读 Section B
Increasingly, companies are tapping into these desires directly through what has come to be known as "gamification": essentially, turning work into a game.
2016年12月四级真题（第三套）阅读 Section B
One company Werbach has studied uses gamification to create a sense of community and boost employees' morale.
2016年12月四级真题（第三套）阅读 Section B