doctoroff

Tom Doctoroff, director of the north Asia area for WPP Group's JWT ad agency, said the commercial ad is 'a good first step. '

Mr. Doctoroff said that Yili had already moved on to broader Olympic themes in its ads, even before Mr. Liu's injury.

"Facts are facts, " says Mr Doctoroff of the reports, which involved extensive interviews with chief executives of big financial firms.

Doctoroff who believed that bringing the games to the 'Big Apple' would also help to repair strained relationships with other countries.

And for cultural reasons, appealing to an individual's taste or personal comfort typically doesn't work, Doctoroff points out.

Mr Doctoroff now heads New York City's economic-development efforts as a deputy to the mayor.

"Chinese women are not indulgent consumers, " says Tom Doctoroff, greater China CEO at the advertising agency JWT.

"The brand vision is 'Forge yourself, '" Mr. Doctoroff said, "that from sweat, talent and hard work, glory emerges. "

But adjusting to local tastes is not just about food, Mr Doctoroff says.

'We should not ignore the operational difficulties that Google has had in penetrating this market, ' Mr. Doctoroff said.

Mr. Doctoroff praised the preliminary Olympics campaigns now appearing in China for two official sponsors that are not JWT clients.

"In China, the quickest and cleverest guy is also the sexiest, " Mr. Doctoroff said.