bernays

Bernays was an advisor to General Motors but he was no longer alone.

but Bernays set out to turn him into a communist threat to America.

Bernays also suggested Freud promote himself in the United States.

were all summoned by Bernays to celebrate the power of American business.

were convinced it had been organized by Bernays himself.

But Bernays was now about to return to Europe for a very different reason.

Bernays' solution was to do exactly the same as he had done with products.

But such earnest instruction was to be no match for the powerful imagination of Edward Bernays.

Bernays began to create many of the techniques of mass consumer persuasion that we now live with.

And yet again Edward Bernays became involved.

At this point Edward Bernays was living in New York.

Bernays set out to experiment with the minds of the popular classes.

the President of the American Tobacco corporation asked Bernays to find a way of breaking it.

Edward Bernays carried on his propaganda campaign in the American press.

but a disaster for United Fruit and they turned to Bernays to help get rid of Arbenz.

Bernays suggested putting Nazism and the entire Hitler era on trial as a giant criminal conspiracy.

Bernays' brief moment of power seemed to be over.

And Bernays' job was to produce the new type of customer.

who Eddie Bernays had us believing were a true threat to us.

Wilson's reception in Paris astounded Bernays and the other American propagandists.

Bernays was convinced that human beings were driven by irrational forces.

And so there's this real openness to Bernays techniques being used to sell products to the masses.

it's Bernays' techniques being used on a grand scale. I mean totally.

This episode is about Freud's American nephew, Edward Bernays.

and Bernays was employed to promote America's war aims in the press.

While in Paris Bernays had sent his Uncle a gift of some Havana cigars.

Bernays read it, and the picture of hidden irrational forces inside human beings, fascinated him.

At that time, Freud's young nephew, Edward Bernays was working as a press agent in America.

At the heart of the battle would be Edward Bernays and the profession he had invented,

But what Bernays was doing was not just trying to blacken the Arbenz regime,

Bernays argued that instead of trying to reduce people's fears of communism,

And for a large fee, he told Bernays that cigarettes were a symbol of the penis

But Bernays' power was about to be destroyed dramatically

But now a group of psychoanalysts were going to take what Bernays had begun

Bernays returned to New York and set up as a Public Relations Councilman

He proposed his uncle write an article for Cosmopolitan, the magazine that Bernays represented,

Gallup and Roper rejected Bernays' view that human beings were at the mercy of unconscious forces

Bernays arranged for them to be entertained and to meet selected Guatemalan politicians

Bernays proved extremely skillful at promoting this idea both at home and abroad

Because Bernays was the first person to take Freud's idea

and Bernays glamorized them by placing articles and advertisements

like Roosevelt did, but as passive consumers. Because this Bernays believed,

Bernays soon became famous as the man who understood the mind of the crowd,

And Bernays decided to stage an event there . n135

Bernays is almost completely unknown today but his influence

Edward Bernays was fascinated by Lippmann's arguments

Last week's episode showed how Freud's American nephew Edward Bernays

Bernays speaking in 1991: nAnd I lined up these 34 people and I'd say what's your name,

What Bernays had created was the idea that if a women smoked

He told Bernays that if he could find a way to connect cigarettes

Bernays' parents had emigrated to America 20 years before,

Bernays responded by arranging for Freud's works to be published for the first time in America,

Bernays was determined to find a way to manage and alter the way