acquisition utility

...atters》中提出消费者存在两种购买效用,即赢得效用(acquisition utility)和交易效用(transaction u-tility),前者等同于消费者剩余...

Adlerian Therapy Birth... ... acquired need 习得需求 acquisition utility 获取效用 act-frequency approach 行动-频率取向 ...

...rk）理论认为，购买一件产品的总效用由两部分构成：购买效用（acquisition utility）和交易效用（transaction utility）。