brand extension

eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

Finally perceived fit was an intervening variable between the similarity and brand extension evaluation.

They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.

Brand extension relates to what can be transferred into the new extended product in the present brand equity.

Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.

Conventional brand evolution strategies include brand consolidation, brand extension and brand promotion.

The displacement of corporate brand is strategic activity and has special characteristics, which completely differs from brand extension.

The cause of mimicry in the group of "independently created form symbols for individual use" was resulted from brand extension.

Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.

Similarly, China's first cashmere sweater businesses--Lotus also embarked on the road of brand extension.

In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.

Although brand extension can benefit enterprises in many ways, they also bring potential risks.

Therefore, it is key to judge whether brand extension is favorable in a given situation.

Along with multi-field operating , brand extension strategy is extensively used by enterprises.

But its gains or losses must be objectively evaluated so as to make good use of the brand extension strategy.

The brand extension is the forefront theory of brand research.

The higher evaluations in above, the higher brand trust of brand extension.

The more affective commitment with core brand, the higher brand trust for brand extension.

The more affective commitment with brand extension, the higher brand trust for core brand.

The more emotional connection with brand extension, the higher brand trust for core brand.

The more emotional connection with core brand, the higher brand trust for brand extension.

Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.

The higher credibility of core brand, the higher brand trust for brand extension.

The higher credibility of brand extension, the higher brand trust for core brand.

The higher involvement level with brand extension, I would trust the brand more.

The higher brand loyalty of core brand, the higher brand trust for brand extension.

The higher brand loyalty of brand extension, the higher brand trust for core brand.

Brand extension is very important strategy for many enterprises' brand management.

And as for scale economic benefit of brand extension strategy, has been widely applied.

Thus, how to effectively use the brand extension strategy is the key to survival and development of luxury brand.

A good domain name is your site inherent brand extension and the !

In recent more than ten years, in the researches of brand extension the research model of Smith and Park is very remarkable.

Brand Extension and Barrier to Entry: the Case of Chinese Daily Chemical Articles Industry

budget hotel; developing model; franchise; brand extension; merger and acquisition; prospect;

Brand Extension - Going Beyond Original Product Category into Unlimited Opportunities

Theoretical Study and Application Strategies for Enterprise Brand Extension

Review of the Advantages and Disadvantages of Brand Extension and Brand Extension Performance

brand personality; brand extension; vertical brand extension; humanlity; trendiness;

The Relations between the Brand Positioning and Brand Extension

Discussion about Brand Extension Tactics Influenced on the Brand Establishment

Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment

Advertising Persuasion for Brand Extension: Revising the Dual Mediation Model

The Strategic Management of Brand Extension: Analysis, Plan, Execution and Control

Comprehensive Evaluating Modeling of Brand Extension

The Cognitive Mechanism of the "Dilution Effect" in Brand Extension

Study on the Combinations of the Correlative Profit operators for Enterprise Brand Extension Based on Multi-business

The Analysis of Brand Extension Impact on Parent Brand Memory Structures and Retrieval

On the one hand, numerous studies show that luxury brand extension have a strong ability to extend;

Brand Extension Strategy for Business Development

Problems existing in brand extension policies, and solutions

Study on higher vocational colleges'brand extension strategy

Fuzzy Comprehensive Appraisal of Brand Extension

Discussion on Operation Tactics for the Brand Extension of China's Enterprise

Learning Mechanism in the Brand Extension Evaluation

The Mechanism of the Parent Brand Effect in Brand Extension

Study on Brand Extension Planning and Designing of Enterprise

Application of Brand Extension Strategy

On Positive Effects of Brand Extension of Books & Magazines

Theory Synthesis on Brand Extension Research

Analysis on Risk and Countermeasure of Brand Extension

Risk Identification in Brand Extension

Dress Accessories and Dress Brand Extension

Analysis of Consumer's Psychology on the "Dilution Effect" in the Process of Brand Extension

Rethinking on the Brand Extension Strategy

An Inquiry to Brand Extension Problem of Chinese Enterprises

On the Brand Extension Strategy of Enterprises

Basic Principles for Drug Brand Extension

The Model of Brand Extension and Consumer Analysis

Brand Extension: A Brand Strategy for Brand Core Value

Refining the Key Value of Brand: An Important Way for Brand Extension

The Research on Brand Extension Strategy

Brand Extension and Multi-brand Strategy

An Approach to the Boundary for Brand Extension

Research on Brand Extension Scale based on Animal Colony's Friendship Exponential Model

An Evaluation Model of Brand Extension Value

each brand extension to the mid-range market;

The Effects of Brand Equity on Brand Extension

Brand Extension: Dynamic of Brand Asset Value and Theo-retical Model

New Products Development Model Based on Brand Extension

On Strategy of Brand Extension

The brand and the brand extension

Brand Extension Based on Brand Identity

On How to Avoid Risks in Brand Extension