brand equity

Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every ad.

Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.

Sometimes dying or dead brands may still have significant brand equity in terms of high brand awareness and a strong brand image.

He said companies use the term 'brand equity' to describe the measurable value of their brands.

Through information dissemination and its brand value exchange, the brand value is reflected, and brand equity can be generated.

Brand extension relates to what can be transferred into the new extended product in the present brand equity.

Brand is a focused topic in today's society, while brand equity management is one of the key issues in the study of brand management.

She fears that taking on the duties would hurt her "brand equity" within the company.

This research probes the influence of the deceptive advertisement on brand equity, and takes development stages of morality as a moderator.

To system protect corporation brand equity in full scale, consumers must be the core to corporations and corporations meet consumers'demand.

One of the many models developed to measure brand equity effectively is "The Brand Relationship Model" .

However, brand equity is not always positive in value.

As brand equity's important component, brand loyalty had been researched and received great attention from academia.

The managers would then have to consider this framework and all the elements leading to loyalty, thus measuring brand equity.

The empirical analysis in bus brand equity has not been deeply studied in domestic bus manufacturers.

Every company has its own way of measuring brand equity, leading to different models being introduced.

To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.

Brand equity was defined as the brand assets linked to a brand's name and symbol that add to a product or service.

Good brand valuation models are able to attribute the key drivers of brand equity.

The research how sports marketing in the marketing mix to influence brand equity is the main focus of this paper.

So the customer angle is the reason of forming the brand equity and the other two angles are the final display of the brand equity.

This makes it easier for you to build your brand equity.

The definition of good advertising : advertising professionals, we aim to help clients in sales, but also help clients build brand equity.

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable By: Sriram, S.

Then, the thesis introduce the strategies of brand equity protecting from the law, enterprise innovations and crisis management.

This concept is referred to as brand equity.

Brand equity have the significantly mediated effect to the relation between organization trust and repurchase intention.

is an important element in building up a reputation, building up brand equity.

However, brand equity may decline with the passage of time, sometimes leading to a brand's demise.

This paper studied the supermarket retail services as an example a very important question: Service Brand Equity.

The domestic and foreign scholars generally study the brand equity from three angles: financial angle, market angle, customer angle.

You build brand equity and long-term customer relationships by delivering on the promises made during the first impression.

Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.

The relationship between brand equity and marketing combination has become an important research subject of the brand equity.

Brand equity is thus central to the way advertising works, either as a goal in itself or as a mediator to other goals.

Brand equity deals with value, in economic terms, beyond the physical assets associated with manufacture of product or service (Biel, 1997).

"The brand equity of sushi as Japanese cultural property adds to the cachet of the country and cuisine. "

The mathematical models for valuating brand equity are constructed around brand loyalty.

the applied research on development of brand equity and promotion of competitive power from the perspective of customer experience.

Some brands acquire a bad reputation that results in negative brand equity.

David Fowler: Science brand equity is the value science brings to a brand.

Second, they will have to rethink their merchandising and brand equity.

Mathematical Approach to Brand Equity Valuation Brand equity has been spoken about for years now .

Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.

today , many firms use consumer or expert surveys to measure and monitor brand equity.

Familiar brands that have demonstrated strong brand equity include Coca-Cola, Microsoft, IBM, and GE (Kiley, 2007).

The brand equity concept means that brands are worth monetary value to companies.

Products are the object of consumer cognition and the source of brand equity, too.

Bank's brand image significantly correlates with brand equity.

Thirdly, they neglected the impact of consumer emotion on brand equity.

The brand equity is the forefront theory of brand research.

Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

Therefore, measuring brand equity from a consumer's point will be more theoretical and practical value.

third , perceived quality is the basic element of brand equity.

Therefore, how to improve the enterprise brand equity values, has become a very important tasks.

In addition, the impact of e-brand personality one-brand equity also varies diversely for the three categories of e-brands classified above.

Data equity, to coin a phrase, will become as important as brand equity.

A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.

Therefore, service is a important aspect to build brand equity.

"What we are evaluating is how to maximize the total brand equity of the brands we own now, " he says.

I provide optimum five-star brand equity model to build strong brand.

Increase the Changi Brand equity ?

This expansion puts renewed focus on the need to protect brand equity.

Is Brand Equity an Instructional Tool?

Fowler said corporations need to communicate their science brand equity in order to convey how their science positively affects our world.

Luxury brands in China have not made similar efforts to disentangle themselves from clients that could dilute their brand equity.

There's enormous brand equity there.

Understanding brand equity is another key challenge before they can decide which model to use to measure it.

research on brand equity is very abroad in the world , and the results are richness.

How to build and manage brand equity become the important issues before the managers.

In all attribute products, brand equity is the most important to searching products.

In Japan, the company has been focusing on building Mild Seven's brand equity with new product launches and enhanced sales promotions.

For example, Coca-Cola has a large brand equity . The brand itself has value. Coca-Cola also has a large science brand equity.

This research uses questionnaires to study empirically the impact on brand equity by the strategy of vertical brand extensions.

It was only six years old, but had already invested more than $6bn in building its own brand equity.

Corporation brand equity protection based on consumer cognition is to study the causes and effects of the protection of brand equity.

What is your brand equity?

First of all, the paper introduced the concept of the brand, highlighted elements of the concept of brand equity and brand meaning;

Product requirements ? Location suitable for brand equity Market size, demographics Competition levels, customer profiles

Advance on Measures of Customer-based Brand Equity--Scale Development, Validation and Cross-cultural Approach

value equity and brand equity influence behavior intentions by the mediating effect of retention equity;

Key-factor Constitution of Brand Equity and its Patterns Discussion

Empirical Research of the Impact on Brand Equity by the Brand Extensions

An Empirical Study of Brand Equity Dimensions

The strengthening of gas station's brand equity and service quality can increase consumer value;

First of all, to enhance brand communication with consumers is a prerequisite for enhancing brand equity;

Research of Brand Equity Formation from an Information Economics Perspective

A Study of Constructing Regional Brand Equity Based on Industrial Cluster

Review of the Brand Equity: Definition and Measurement Model

Review on the Concepts of Brand Equity under Different Perspectives

Review on the Concepts of Brand Equity under Different Perspectives

Eighteen methods to accumulate brand equity quickly

Modeling the Utility-based Brand Equity and Application

PDCA Model Building and Accumulating Brand Equity

The Effect of Corporate Societal Marketing Acting on Customer - Based Brand Equity

brand; brand crisis; brand equity; brand image;

Building and Managing Enterprise's Brand Equity

The Impact of Brand Association Strategy on Brand Equity

Building Brand Equity for Greater Profits

The innovation of management of brand equity

A Brand Equity Driving Model Based on Brand Personality and Brand Identification

Global Brand Building and Brand Equity

Theory and Empricial Study on Brand Equity: Review and Prospects

The Effects of Brand Equity on Brand Extension

The Differences of Brand Equity between Local Companies and Foreign Companies: A Positive Study Based on CBRQ Scale

On the Definition of Brand Equity

Risk of brand equity dilution

Brand equity in China: from measurement model to implementation strategies

The value of brand equity