brand choice

We nibble, we score, and we share the results with you to help you avoid the paralyzation that can come with Brand Choice Overload.

Consumer brand choice, which depends on the choice situation, has a practical significance to corporate marketer.

Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.

Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.

On the basic of former researchers, consideration set two-stage brand choice model has been built.

One of the most important roles played by brands is their effect on consumer brand choice.

In China under Mao, there was little brand choice, so today's youth are trying brands without any teaching by their parents.

Including product choice, brand choice, store choice, purchase timing, purchase quantity choice of payment options and so on.

A Chinese Style Segmentation Model on Consumer Brand Behavior--A Positive Analysis on Chinese Inherent Psychology Mode and Brand Choice

Second, brand credibility can affect brand choice preference through perceived risk and then information costs;

The Application of Logit Model to Marketing Econometric Research on Consumer's Brand Choice of Domestic Appliances

Performance Analysis, Comparison and Brand Choice of Air-Compressor

The Effect of Price Promoting on Consumer Brand Choice