brand assets

Under normal circumstances, consumer goods company's brand assets mainly by the colours and the composition of a specific brand.

Brand equity was defined as the brand assets linked to a brand's name and symbol that add to a product or service.

The article states the index system for evaluating brand assets based on analyzing the constitution of enterprise's brand assets.

And the value of brand assets from the cost value, value, right from three aspects: value evaluation.

Therefore, future earnings should be based on income to assess the combined brand assets.

Brand loyalty degree is the most important one and epitomizes the value of brand assets.

Present Situation, Problems and Countermeasures of Brand Assets Management in Hebei

Application and Research on the Methods of Apparel Brand Assets Assessment

the "dual protection" of private brands will prevent brand assets from any damage;

On Strategy and Tactics of Building Brand Assets

The management of brand assets of the Chinese civil food establishments

The review on assessment method of brand assets value

Research of the Appreciation of Brand Assets based on the Green Design

Method of brand assets evaluation based on considering consumer's attitude

Market and Protect Brand Assets

Brand Assets Promotion Model based on Client Loyalty