rebranding

The party, having once vilified the ancient sage, now depends on him in its attempts at global rebranding.

As part of its rebranding, Glenmorangie has integrated the M-Series printers into one of the company's new production and bottling lines.

Christopher Flowers, a specialist in bank buy-outs, did just that, splashing out on a small Missouri lender and rebranding it Flowers Bank.

The negative reaction to the Y's rebranding suggests that non-profit outfits are not all that good at emulating business even when they try.

The oddest part of this rebranding is the lack of a very important element any new brand launch requires, coordination.

Whether its rebranding as the Office of Civil Society by Mr Cameron heralds a departure from such staid ways remains to be seen.

The rebranding could help the TTM communicate more efficiently with smokers, he said.

During this step he began developing a more in-depth marketing plan for capturing new customers and began rebranding at the same time.

He lavished more than $200m on rebranding BP as "Beyond Petroleum" but failed to reorganise the company's sprawling bureaucracy.

The recent rebranding of the group has underlined the up market vision and service the company delivers.

No amount of government cheerleading or public relations rebranding will bring wronged or nervous investors back to this type of market.

Over the past year, AIA splurged on a splashy rebranding campaign that included billboards and television commercials throughout the region.

NATO has failed to prove its relevance to a post-modern European generation. NATO needs rebranding.

Britvic and Coke have been rebranding some of their products to promote certain attributes.

In recent years, it has taken over small retail banks in Indonesia and Thailand, rebranding both with ICBC's name.

But Tetley's customers resolutely see it as British, and rebranding might compromise its image and reputation in their eyes.

The brief follows a wider call for agencies in November, when the club looked for a long-term digital agency to support a rebranding effort.

Customers can download the Rebranding plug-in source and build a custom rebranding plug-in to meet their business needs.

Which is why he came up with a novel way of rebranding his little country.

While the university's official name will remain the same, the rebranding aims to increase cooperation between the institutions.

But lately some women have fought to transcend titillation by rebranding it as fitness.

It might take a little rebranding, though.

Our company is looking for a complete rebranding.

Years later I still can't muster up anything but disdain for this rebranding project.

Other corporate siblings squabble over the family name. Mr Thapar dropped it, rebranding the group "Avantha" in 2007.

If that seems extreme, Mr Boylan says an ordinary rebranding campaign will be even harder to pull off.

Part of the explanation is the BNP's effort at rebranding.

Rebranding the Web site with customer-specific logos and banners.

In some instances, entrepreneurs are rebranding existing products to suit the iPad.

Out would go mad strategic initiatives, doomed takeovers, suicidal rebranding exercises and so forth.

To supervise the construction of all engineering projects, such as greenfield, raze and rebuild, rebranding, shop and maintenance project.

In fact the government has been moving away from them, though it is rebranding some as patient "guarantees" .

Last year, its rival Unilever halved the pack size of washing powder Omo, rebranding it Small & Mighty.

Recently, through its rebranding efforts, Hong Kong is intending to differentiate the city in the minds of outsiders.