raison d etre

A huge new business requires deep pockets, patience and a raison d'etre.

After all, XML is a structured language, so structuring and organizing information is the raison d'etre of XML.

The raison d'etre for a strategic weapon is to deter.

Indeed it's the raison d'etre of the Time Honored Chinese Brand Shopping Mall in Pudong.

In many ways, interoperability between systems is the raison d'etre of Web Services.

Its raison d'etre is to make animation and timing as simple as possible.

We certainly fund innovation, but that's neither our raison d'etre nor our modus operandi.

This double failure to pursue its raison d'etre invites the conclusion that Opec's condition is hopeless, but not serious.

But movies will remain the raison d'etre of the back-from-the-dead Hammer.

Their self-proclaimed raison d'etre is to challenge.

You have a - you have to have a raison d'etre - that means more to you than anybody else in the world.

in 1979, it became increasingly clear the raison d'etre of campaign had to be more than educational, but also cultural and economical.

"Economic clout is Taiwan's raison d'etre. "

The large public piazza is the raison d'etre of the development.