purchase intention

The result of this study found that behavioral brand loyalty had positively significant effect on both purchase intention and word-of-mouth.

The primary objective of this study was to examine the effect of behavioral brand loyalty on purchase intention and word-of-mouth.

The improvement in pun quality will reduce the advertising attitude and purchase intention of consumers with a low need for cognition.

There were a significantly difference to purchase intention between experience of team or community and different frequencies of ride.

But the recall and recognition level do not significantly affect the purchase intention.

Past research has shown that perceived value is an important antecedent for overall satisfaction and future purchase intention.

On this foundation, the explanatory model on consumers purchase intention regarding safety foods for Chinese is built.

private brand; demographic variable; perception variable; purchase intention.

online user's attitude toward the web ad had positive impacts on attitude toward the brand, which resulted in higher purchase intention.

The impact of brand sybomic utility on brand loyalty is notable, but the impact on purchase intention of premium cannot be observed.

perceived value also mediates the relationships among perceived quality, transaction risk and purchase intention.

Then, using structural formula modeling (SEM) to find out the causal relationship of idol worship, perceived value, and purchase intention.

Interpersonal influence and consumer demand have significantly positive effect on purchase intention.

In short, the power plant are considered to market, market prices high coal purchase intention is not strong.

Innovativeness, interpersonal influence and brand awareness and purchase intention have significantly positive effect on consumer demand.

The brand attitude towards B&B to a large extent determines the purchase intention of customers.

The group without public opinion had higher purchase intention than the group with public opinion.

This study examines the effect of WAP usage to the consumer's perceived risk and purchase intention ofm-commerce.

First, the loyalty program will enhance the purchase intention in the begging.

Purchase intention was affected by the level of the guilt appeal and by anger.

Country-of-origin will influence purchase intention.

The brand image or the style which brand represent will influence my purchase intention.

If you are interested in our product, please write down your purchase intention or consult us.

Impact of the Bundle Strategy on Purchase Intention of Customer in Transnational Fast-Food Industry

Introduce and position the product to customers and prospects to increase purchase intention

the sales promotion has significant positive effect on purchase intention;

the brand image has significant positive effect on purchase intention;