bartz

Bartz grew up in a small town in Wisconsin, where she was a high-school homecoming queen.

No doubt, Bartz made her fair share of mistakes in her 32-month tenure there.

Unlike a lot of men in her position, Ms Bartz kept her power in perspective.

Analysts also wondered whether Bartz's lack of media industry experience would be a stumbling block when it comes to transforming Yahoo.

Carol Bartz, Yahoo! 's chief executive, said that the tie-up "comes with boatloads of value" for her firm.

Moreover, the source suggests that Bartz likely violated that clause with some of her statements to Fortune.

Now the directors who ejected Ms. Bartz are under attack at the moment employees need them to save Yahoo.

Bartz said that some Yahoo employees will eventually move over to Microsoft and that some search personnel would be laid off.

The board named Chief Financial Officer Tim Morse to be interim CEO while it searches for a replacement for Ms. Bartz.

Even before Bartz' ouster, Chernin was reported to be considering an acquisition of Yahoo as part of a group of investors.

So said the new CEO of Yahoo, Carol Bartz, during a media conference call this week.

Since the uproar over the symposium last month, said Mr. Boos and Mrs. Bartz, China has appeared more relaxed.

"Shino" plays Bartz from Final Fantasy V, a character she said she loves.

"It's my job to make sure we look at anything that makes sense for the company and creates long-term value for shareholders, " Bartz said.

Some executives said Ms. Bartz didn't seem to fully appreciate the growing threat posed by Facebook.

On Tuesday, Yahoo Inc. confirmed that Carol Bartz has been removed as the company's chief executive.

The company's lack of strategic direction was highlighted by Carol Bartz's departure as CEO last month.

Depending on where she lands in her next job, Bartz may be a lot better off without Yahoo.

In taking command of Yahoo, Ms. Bartz 'would be a very tough CEO, ' said a high-tech recruiter who knows her well.

In her first meeting with Mr. Ma, Ms. Bartz told him she wasn't pleased with how Alibaba handled Yahoo's brand in China.

Bartz quickly imposed a more traditional management structure, with schedules for product launches and regular performance reviews.

Yahoo has been taking a series of measures to turn the company around since Bartz came to power.

Bartz denied speculation that she was hired to sell Yahoo.

Ms Bartz pushed in the direction of premium content distribution (outsourcing search to Microsoft, focusing on video).

Now it is Ms Bartz who has been drop-kicked out of the company.

Soon after the search deal was announced, Yahoo CEO Carol Bartz alluded to future layoffs as a result of the integration.

Bartz and Ballmer said those preliminary discussions involved more cash up front for Yahoo but a less revenue sharing.

Bartz said Yahoo insisted on a higher revenue number so it could invest in its long-term projects like its core online media businesses.

In fact, none of this reveals much about Ms Bartz as a leader, nor about the real reason why Yahoo! 's board chose her.

Ms. Bartz, who was hired to restore the company's growth, is under increasing pressure to show results.

Carol Bartz was abruptly ousted ( "over the phone" ) as Yahoo! 's chief executive by the internet company's board.

"I believe it establishes the foundation for a new era of internet innovation and development, " Ms Bartz said.

The best bosses will be those who learn to swim amid all the information swirling around them, argues Carol Bartz, CEO of Yahoo!

Yet even for Ms Bartz the results of the negotiations must be somewhat disappointing.

Ms Bartz used to head Autodesk, a software company, and is on the boards of Intel and Cisco Systems.

"Oxytocin does not simply make everyone feel more secure, trusting and prosocial, " Bartz says.

Carol Bartz's move to the corner office at Yahoo! marks another break in the glass ceiling for executive women.

And to those who worry about her so-called lack of experience; they may want to do a little homework on Ms Bartz.

As a business leader, Bartz also is known as someone who doesn't hold grudges and is willing to change her mind.

Bartz, who talked to Fortune exclusively, was livid that Yahoo chairman Roy Bostock fired her her over the phone.

This account of Ms. Bartz's tenure and ouster is based on dozens of interviews with people involved with Yahoo.

When Ms. Bartz stepped in as CEO, tensions over the role reversal intensified almost immediately.

But Ms Bartz came under fire before her first year was up after negotiating a more limited alliance with Microsoft.

It made most of Ms Bartz's share options subject to tough performance triggers and negotiated a relatively stingy termination agreement.

Morse was chief financial officer under Bartz, and now he is interim chief of a company whose stock has risen 6% since he replaced her.

And so the crudeness of Ms. Bartz's firing might have helped spark her response.

That comment came from a board director of a company helmed by Carol Bartz.

Ms. Bartz has had no contact with Alibaba's top management since then, a person familiar with the relationship said.

Ms. Bartz said on the call that Yahoo expects to begin spending on a major marketing campaign in the current quarter.

What was Carol Bartz's mandate as the boss of Yahoo?

Yahoo-ers have been keen to highlight Ms. Bartz's decisiveness to distinguish her from Mr. Yang.

Ms. Bartz -- famously combative -- says parenthood taught her the value of picking battles at home and work.

Surprisingly, Ms Bartz says she does not need to draw in a bigger audience.

Ms Bartz needs to sustain and grow that audience, extend it to the world of mobile phone browsing, while cutting away the chaff.

He also is holding weekly meetings with top management, these people said, rather than the once-a-month sessions held by Ms. Bartz.

Ms. Bartz is under the gun to show faster progress in her turnaround effort at Yahoo.

Bartz, who resigned from the Yahoo board on Friday, remains Cisco's (CSCO) lead independent director.

Talks between Microsoft and Yahoo! were rekindled after Ms Bartz took the helm at Yahoo! in January.

During a conference call with analysts, Ms. Bartz declined to comment about any buyout talks.

Ms. Bartz's relationship with Alibaba, in which Yahoo owns a 40% stake worth billions of dollars, has been strained.

But Ms Bartz's abrasive management style has meant there has been considerable turnover in the senior ranks at Yahoo! .

Yahoo Chief Financial Officer Tim Morse was named interim CEO Tuesday after the board fired Ms. Bartz.

Whatever the effect on Yahoo, unvarnished comments like Ms. Bartz's are likely to become more common.

Jing Bartz has been the fair's chief representative in Beijing since 2003 and negotiated strenuously with Chinese publication officials.

All of which exemplifies Ms Bartz's general approach to "work-life balance" . To Ms Bartz the very notion is nonsense.

Her team studied 14 people diagnosed with borderline personality disorder and 13 volunteers with no psychiatric conditions.

As my colleague Dan Primack reported on Friday, Bartz's Yahoo employment contract has a non-disparagement clause.

The decision to oust Ms. Bartz wasn't triggered by one specific factor, according to these people.

The average tenure is even shorter for chief executives recruited, like Ms Bartz, from outside the firm.

Which brings us back to Carol Bartz, the now irked ex-CEO of Yahoo.

Shortly after Ms. Bartz's ouster, Mr. Morse taped a video for employees.

'If you can compartmentalize, you can focus, ' explains Yahoo Inc. Chief Executive Carol Bartz, whose three children are aged 21 to 31.

Bartz moved on to the computer industry and became CEO of Autodesk in 1992.

And after Yang resigned, it stood by Bartz for two-and-a-half years, even as investors grew more and more dispirited.

Yahoo said Tuesday that it plans to find a permanent successor to Ms. Bartz 'as expeditiously as possible. '

He has battled with Bartz and would like that stake back -- and maybe all of Yahoo.

Finally, it's a sad reflection of how few women there are among top corporate execs that Krawcheck's and Bartz' gender is even notable.

For instance, even if Yahoo chairman Roy Bostock couldn't fire Bartz in person, could he have arranged a virtual face-to-face?

Bartz has already frozen pay for many employees this year.

Bartz's approval ratings among her employees slid from 90% after her arrival to 24% this summer.

Bartz has also been outspoken about the tradeoffs she has made in her career and family juggle.

Bartz hasn't, as far as we can tell, given any indication to the troops of what the company's real mission is.

At about the same time on Tuesday as Ms. Bartz was getting the news, Bank of America was making some top management changes.

Bartz, 62 years old, was informed of the board's decision by phone and wasn't expecting the change, said a person familiar with the matter.

Ms. Bartz served as executive chairman of Autodesk, of San Rafael, Calif. , which she ran as chief executive from 1992 to 2006.

Which is why, as Bartz points out, we need business leaders who will not only tell us what to do but help us know what to think.

What nobody has yet answered, but Bartz needs to, is: what is Yahoo for?

Ms. Bartz declined to comment.

Bartz holds a bachelors degree in Computer Science from the University of Wisconsin.

"I think they've done a good job, " Bartz said last week.

"That is really good, " Bartz said of this characterization, when she called me last Wednesday night, 27 hours after getting ousted.

"There are a lot of moving parts, but we are making progress, " Ms Bartz said.

We will be following this story, and will provide any updates we can. Here is an email from Bartz to Yahoo employees about being fired.

s board chose her. Her main qualification is that Ms Bartz has been tested in life as few people in Silicon Valley have.

Now Bartz is out.

Yahoo Chief Executive Carol Bartz told Alibaba executives last year she wasn't pleased with how Alibaba had handled Yahoo's brand in China.