loss-aversion

The tendency is called ''loss aversion''; people hold on to poor investments grimly, hoping for a turnaround.

Prof. Frank speculates that this loss aversion may have evolutionary roots.

The concept of loss-aversion can be applied to many things.

A large amount of research has shown that "loss aversion" is an important feature of this kind of psychological enjoyment.

Whereas loss-aversion might sound abstract to an economist, De Martino says, it probably reflects a very ancient mechanism in the brain.

Interestingly, the older of the two women not only lacked loss-aversion, she was even loss-seeking.

But under a theory of loss aversion, the second way of presenting the bonus should work better.

Loss aversion is a simple way of resolving the equity premium puzzle.

But I think the dismal housing data also reflects a systematic human bias: loss aversion.

Then suppose the retailer is loss aversion , the relation between procurement strategy and the financing decision.

In addition, loss aversion is an important cause of the abnormal fluctuations.

But De Martino is especially interested in how loss-aversion applies to money.

The effects of endowment and loss aversion in managerial stock option valuation By: Devers, Cynthia E .

Because the found that loss aversion is a more powerful influence on people's behavior.

Loss aversion, or the reluctance to accept a loss, can be deadly.

Optimal Consumption and Investment Strategies with Loss Aversion

it creates loss aversion because customers commit time and effort to the search before being hit with extra charges;