kroc

Back in 1954, Ray Kroc was already in his 50s when he persuaded the McDonald brothers to let him be responsible for a franchising operation.

His business methods turned off large investors, and the cost of leasing land made it hard for Kroc to turn a profit.

However, it wasn't until a salesman named Ray Kroc came along that this new industry discovered its full potential.

It was said that there was another Netherlander besides Kroc who bought the franchise from Mcdonald brothers.

Remember, Ray Kroc never set out to make the best burger; he set out to make the most reliable burger restaurant on the planet.

Franchising wasn't a radical idea: McDonald's and other restaurants had been doing it before Kroc came along.

In 1954, Ray Kroc bought the rights to the McDonald brothers' hamburger stand and began selling franchises.

After that, people paid Ray Kroc to open their own restaurants using the McDonald's name and menu.

Ray Kroc saw the bright future of the restaurant of this kind.

Ray Kroc became interested in this kind of restaurant.

But Kroc took a different slant on the concept.

Not surprisingly, Ray Kroc became one of the riches businessmen in America.

Kroc called his restaurant " McDonald's. "

Kroc Fellow at National Public Radio in Washington, DC