the KISS principleBrE/ðə ˈkɪs prɪnsəpl/NAmE/ðə ˈkɪs prɪnsəpl/noun[sing.] (especiallyUS) theideathatproductsandadvertisingshouldbeassimpleaspossible(产品与广告的)最简原则,单纯原则ORIGINFormedfromthefirstlettersoftheexpression'Keepitsimple, stupid'.以 Keep it simple, stupid 的首字母组合而成。