| 释义 |
🔑 firmBrE /fɜːm/NAmE /fɜːrm/ nouna business or company 商行；商号；公司◆an engineering firm 工程公司◆a firm of accountants 会计师事务所Business 商业Running a business 经营企业- buy/acquire/own/sell a company/firm/franchise 收购/获得/拥有/出售公司/商行/特许经销权
- set up/establish/start/start up/launch a business/company 创办企业/公司
- run/operate a business/company/franchise 经营企业/公司/专卖店
- head/run a firm/department/team 管理公司/部门/团队
- make/secure/win/block a deal 达成/阻止一笔交易
- expand/grow/build the business 扩展业务
- boost/increase investment/spending/sales/turnover/earnings/exports/trade 增加投资/支出/销售量/营业额/收入/出口/贸易
- increase/expand production/output/sales 增加产量/输出量/销售量
- boost/maximize production/productivity/efficiency/income/revenue/profit/profitability 使产量/生产力/效率/收入/收益/利润/收益增加/最大化
- achieve/maintain/sustain growth/profitability 实现/维持/保持增长/收益
- cut/reduce/bring down/lower/slash costs/prices 削减成本/价格
- announce/impose/make cuts/cutbacks 宣布/强制实行/实施削减
Sales and marketing 销售和市场营销- break into/enter/capture/dominate the market 打入/进入/占领/控制市场
- gain/grab/take/win/boost/lose market share 取得/夺取/得到/赢得/增加/丢失市场份额
- find/build/create a market for sth 为某物找到/建立/开创市场
- start/launch an advertising/a marketing campaign 发起广告/营销宣传活动
- develop/launch/promote a product/website 开发/推出/推销产品/网站
- create/generate demand for your product 为产品创造需求
- attract/get/retain/help customers/clients 吸引/赢得/留住/帮助顾客/客户
- drive/generate/boost/increase demand/sales 刺激/创造/提高/增加需求/销售量
- beat/keep ahead of/out-think/outperform the competition 打败/领先于/智胜/胜过竞争对手
- meet/reach/exceed/miss sales targets 完成/达到/超过/未达到销售目标
Finance 财务- draw up/set/present/agree/approve a budget 起草/制订/提出/批准预算
- keep to/balance/cut/reduce/slash the budget 执行/平衡/削减/大幅削减预算
- be/come in below/under/over/within budget 未超出/超出预算；在预算之内
- generate income/revenue/profit/funds/business 产生收益/利润/资金/营业额
- fund/finance a campaign/a venture/an expansion/spending/a deficit 为活动/商业项目/扩张/开支/赤字提供资金
- provide/raise/allocate capital/funds 提供/筹集/分配资金
- attract/encourage investment/investors 吸引/鼓励投资/投资者
- recover/recoup costs/losses/an investment 收回成本/亏损/投资
- get/obtain/offer sb/grant sb credit/a loan 获得/为某人提供/准予某人贷款
- apply for/raise/secure/arrange/provide finance 申请/筹集/获得/安排/提供资金
Failure 失败；不成功- lose business/trade/customers/sales/revenue 失去生意/买卖/顾客/销量/收益
- accumulate/accrue/incur/run up debts 累积/积累/招致/积欠债务
- suffer/sustain enormous/heavy/serious losses 蒙受惨重损失
- face cuts/a deficit/redundancy/bankruptcy 面临削减/赤字/裁员/破产
- file for/ (NAmE) enter/avoid/escape bankruptcy 申请/避免/幸免破产
- (BrE) go into administration/liquidation 进入行政接管/清算
- liquidate/wind up a company 清算/关闭公司
- survive/weather a recession/downturn 艰难渡过萧条期/衰退期
- propose/seek/block/oppose a merger 提出/寻求/阻止/反对合并
- launch/make/accept/defeat a takeover bid 发起/进行/接受/阻止收购投标
🔑 firmBrE /fɜːm/NAmE /fɜːrm/ adjective (firm·er, firm·est) 🔑 fairly hard; not easy to press into a different shape 坚固的；坚硬的；结实的◆a firm bed/mattress 结实的床/床垫◆These peaches are still firm. 这些桃子还很硬。◆Bake the cakes until they are firm to the touch. 把糕饼烤到摸起来有硬感为止。🔑 not likely to change 坚定的；确定的；坚决的◆a firm believer in socialism 坚定信仰社会主义的人◆a firm agreement/date/decision/offer/promise 巩固的协议；确定的日期；不能更改的决定；实盘；坚决的保证◆firm beliefs/conclusions/convictions/principles 坚定不移的信仰；定论；坚定的信念/原则◆She is a firm favourite with the children. 孩子们着实喜欢她。◆We have no firm evidence to support the case. 我们没有确凿的证据支持这个论点。◆They remained firm friends. 他们依然友情甚笃。🔑 strongly fixed in place 牢固的；稳固的 SYN secure ◆Stand the fish tank on a firm base. 把鱼缸放在牢固的基座上。◆No building can stand without firm foundations, and neither can a marriage. 没有稳固的基础，建筑就不牢靠，婚姻也是如此。🔑 (of sb's voice or hand movements 声音或手势) strong and steady 强有力的；坚决的◆'No,' she repeated, her voice firmer this time. “不。” 她重复说，这次语气较前坚决。◆With a firm grip on my hand, he pulled me away. 他紧握我的手把我拉开。◆Her handshake was cool and firm. 她握手镇定而有力。(of sb's behaviour, position or understanding of sth 行为、处境或理解) strong and in control 牢牢控制的；严格的；掌握的◆to exercise firm control/discipline/leadership 实施严格的控制/纪律/领导◆Parents must be firm with their children. 父母必须对子女严格。◆The company now has a firm footing in the marketplace. 现在这家公司在市场上已站稳了脚跟。◆This book will give your students a firm grasp of English grammar. 这本书将使学生牢固地掌握英语语法。◆We need to keep a firm grip on the situation. 我们需要牢牢地掌握局面。 [usually before noun] ~ (against sth) (of a country's money, etc. 货币等) not lower than another 坚挺的◆The euro remained firm against the dollar, but fell against the yen. 欧元对美元依然坚挺，但对日元的汇率则下跌。 ➡ see also firmly ▸ firm·ness BrE /ˈfɜːmnəs/NAmE /ˈfɜːrmnəs/ noun [U]  ●be on firm ˈgroundto be in a strong position in an argument, etc. because you know the facts （在辩论等中）立场坚定，对事实确信无疑◆Everyone agreed with me, so I knew I was on firm ground. 每个人都同意我的意见，所以我知道自己立场稳固了。●a firm ˈhandstrong control or discipline 牢固控制；严格纪律；铁腕◆Those children need a firm hand to make them behave. 那些孩子得严加管教。●take a firm ˈline/ˈstand (on/against sth)to make your beliefs known and to try to make others follow them （对…）采取坚定的立场（或态度）◆We need to take a firm line on tobacco advertising. 我们需要对烟草广告采取强硬的态度。◆They took a firm stand against drugs in the school. 他们坚决反对校园吸毒现象。 🔑 firmBrE /fɜːm/NAmE /fɜːrm/ adverb●hold ˈfirm (to sth)(formal) to believe sth strongly and not change your mind 坚信；坚持◆She held firm to her principles. 她坚持自己的原则。●stand ˈfast/ˈfirmto refuse to move back; to refuse to change your opinions 坚定不移；不让步；坚持自己的观点 🔑 firmBrE /fɜːm/NAmE /fɜːrm/ verbpresent simple - I / you / we / they firm BrE /fɜːm/ NAmE /fɜːrm/present simple - he / she / it firms BrE /fɜːmz/ NAmE /fɜːrmz/past simple firmed BrE /fɜːmd/ NAmE /fɜːrmd/past participle firmed BrE /fɜːmd/ NAmE /fɜːrmd/ -ing form firming BrE /ˈfɜːmɪŋ/ NAmE /ˈfɜːrmɪŋ/ [T] ~ sthto make sth become stronger or harder 使强壮；使坚固；使坚实◆Firm the soil around the plant. 把植物周围的土弄紧实。◆This product claims to firm your body in six weeks. 这个产品据称能在六周内使身体强壮。 [I] ~ (to/at…) (finance 金融) (of shares, prices, etc. 股票、物价等) to become steady or rise steadily 坚挺；稳步上涨◆The company's shares firmed 3p to 696p.这家公司的股票涨了 3 便士，升至 696 便士。 ●ˌfirm ˈupto become harder or more solid 变坚固；变坚实◆Put the mixture somewhere cool to firm up. 把混合物放在一个地方冷却变硬。●ˌfirm sth↔ˈup to make arrangements more final and fixed 最后落实；敲定◆The company has not yet firmed up its plans for expansion. 公司的扩大计划尚未最后落实。◆The precise details still have to be firmed up. 准确的细节仍需最后敲定。to make sth harder or more solid 使坚固；使坚硬；使坚实◆A few weeks of aerobics will firm up that flabby stomach. 几个星期的有氧健身运动将使松弛的腹部结实。 |