It's just one of those words that's got so many negative connotations.这只是那些带有很多负面含义的单词中的一个。

Advertising works largely by connotation, by attempting to associate the product with ideas such as 'coolness' and 'status'.广告主要通过暗示起作用, 即试图把产品和诸如“酷”、“地位”等概念联系起来。