| 单词 | merchandising |
| 释义 | merchandising¹ 1.(goods)(利用流行乐队、体育赛事等的走红或人气推出的)附带商品, 文化衍生品 We are selling the full range of World Cup merchandising.我们出售世界杯的全系列纪念商品。 The club says it will make increasing amounts from merchandising.俱乐部声称可从衍生商品中获得越来越多的利润。 Company executives say revamped merchandising should help Macy's earnings to grow.公司高管称商品经过全新包装后应该能够帮助梅西百货提高收益。 2.<美>(selection and display)(零售商店中商品的)展示, 陈列, 推销 merchandising² 1.(product)+ rights,deal, sales, income附带商品的；文化衍生品的 They acquired exclusive merchandising rights to the 2010 football World Cup.他们获得了2010年足球世界杯相关商品独家销售权。 his merchandising deals and TV rights他的衍生品销售协议和电视转播权 He was confident that merchandising sales would cover the shortfall in sponsorship dollars.他信心满满地认为附带商品销售会弥补赞助费的不足。 2.【营销】+ job, director, career商品促销的 He has been lined up to become merchandising director.他已被安排成为下一任促销主管。 |
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