Low introductory rates are a gimmick to encourage people to take out loans.低先期利率是鼓励贷款的一个噱头。

It's just a public-relations gimmick.这不过是一个公关花招。

Multiple shutter-speeds are mostly a sales gimmick.多重快门速度大多数是销售花招。

all the technical gimmicks introduced after the last security shake-up最近一次安保系统大升级后引入的种种技术玩意儿

a risk-taker who does not rely on gimmicks to conjure up magic on stage一个不靠机关在台上变戏法的冒险者