USP
noun/ˌjuː es ˈpiː/
/ˌjuː es ˈpiː/
(business)- a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for ‘unique selling proposition’ or ‘unique selling point’)
独特卖点（指产品或服务吸引顾客的特色，全写为 unique selling proposition 或 unique selling point） - You need to come up with a USP.
你得想出个独特的卖点来。 - Your USP has to tell people why they should do business with you.
您的 USP 必须告诉人们为什么应该与您开展业务。 - Their USP was that they guaranteed delivery in 30 minutes or less.
他们的 USP 是保证在 30 分钟或更短的时间内交货。
- You need to come up with a USP.