talk up
phrasal verbtalk somebody/something/yourself up
- to describe somebody/something/yourself in a way that makes them/it/you sound better than they really are
过分夸奖；吹捧 - They talked up the tourist attractions to encourage more visitors.
他们对这些旅游胜地大肆炒作以吸引更多游客。
- They talked up the tourist attractions to encourage more visitors.