ploy
noun/plɔɪ/
/plɔɪ/
- words or actions that are carefully planned to get an advantage over somebody else
计谋；策略；手法；花招 - a clever marketing ploy
巧妙的销售策略 - ploy to do something It was all a ploy to distract attention from his real aims.
那全是障眼法，借以转移对他真实目的的注意。 - ploy for doing something a ploy for deflecting criticism
转移批评的策略
Extra Examples- Don't take any notice of her—it's just a ploy.
别理她——这只是一个策略。 - It was a deliberate ploy to smear his opponents.
这是故意抹黑对手的伎俩。 - Maybe it's a ploy to throw us off our guard.
也许这是一个让我们失去警惕的策略。
Oxford Collocations Dictionaryadjective- clever
- effective
- good
- …
- resort to
- try
- devise
- …
- work
- ploy for
Word Originlate 17th cent. (originally Scots and northern English in the sense ‘pastime’): of unknown origin. The notion of “a calculated plan” dates from the 1950s. - a clever marketing ploy