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单词 marketing
释义

mar·ket·ing

noun
 
/ˈmɑːkɪtɪŋ/
/ˈmɑːrkɪtɪŋ/
[uncountable]
  1. the activity of presenting, advertising and selling a company’s products or services in the best possible way市场营销
    • a marketing campaign/strategy市场营销活动/策略
    • a marketing manager/director/department营销经理/总监/部门
    • digital/internet/online marketing数字/互联网/线上营销
    • Direct marketing already provides a number of ways to target specific individuals. 直销已经提供了多种面向特定个人的方法。
    • They hope to create a buzz through viral marketing. 他们希望通过病毒式营销引起轰动。
    • She works in sales and marketing.她在市场营销部工作。
    • marketing of something The marketing of produce by village women has brought economic benefits.为农村妇女的产品做营销带来了经济效益。
    • This law regulates the sale and marketing of food on a statewide basis.该法律规范全州范围内的食品销售和营销。
    • Clients hired us to handle their online marketing.客户聘请我们来处理他们的在线营销。
    • Persuasion is one of the most valuable skills in marketing.说服力是营销中最有价值的技能之一。
    • A printed newsletter is still an excellent marketing tool. 纸质简报仍然是极好的营销工具。
    • We have a different marketing plan for each of our channels. 我们对每个渠道都有不同的营销计划。
    • The latest campaign is a joint marketing effort by dairy processors. 最新的活动是乳制品加工商的联合营销活动。
    • a clever marketing ploy 巧妙的销售策略
    see also content marketing, direct marketing, viral marketing
    Wordfinder
    • advertise
    • cold-calling
    • leaflet
    • mailing
    • mailshot
    • marketing
    • poster
    • product placement
    • prospectus
    • publicize
    Collocations BusinessBusinessRunning a business
    • buy/​acquire/​own/​sell a company/​firm/​franchise
    • set up/​establish/​start/​start up/​launch a business/​company
    • run/​operate a business/​company/​franchise
    • head/​run a firm/​department/​team
    • make/​secure/​win/​block a deal
    • expand/​grow/​build the business
    • boost/​increase investment/​spending/​sales/​turnover/​earnings/​exports/​trade
    • increase/​expand production/​output/​sales
    • boost/​maximize production/​productivity/​efficiency/​income/​revenue/​profit/​profitability
    • achieve/​maintain/​sustain growth/​profitability
    • cut/​reduce/​bring down/​lower/​slash costs/​prices
    • announce/​impose/​make cuts/​cutbacks
    Sales and marketing
    • break into/​enter/​capture/​dominate the market
    • gain/​grab/​take/​win/​boost/​lose market share
    • find/​build/​create a market for something
    • start/​launch an advertising/​a marketing campaign
    • develop/​launch/​promote a product/​website
    • create/​generate demand for your product
    • attract/​get/​retain/​help customers/​clients
    • drive/​generate/​boost/​increase demand/​sales
    • beat/​keep ahead of/​out-think/​outperform the competition
    • meet/​reach/​exceed/​miss sales targets
    Finance
    • draw up/​set/​present/​agree/​approve a budget
    • keep to/​balance/​cut/​reduce/​slash the budget
    • be/​come in below/​under/​over/​within budget
    • generate income/​revenue/​profit/​funds/​business
    • fund/​finance a campaign/​a venture/​an expansion/​spending/​a deficit
    • provide/​raise/​allocate capital/​funds
    • attract/​encourage investment/​investors
    • recover/​recoup costs/​losses/​an investment
    • get/​obtain/​offer somebody/​grant somebody credit/​a loan
    • apply for/​raise/​secure/​arrange/​provide finance
    Failure
    • lose business/​trade/​customers/​sales/​revenue
    • accumulate/​accrue/​incur/​run up debts
    • suffer/​sustain enormous/​heavy/​serious losses
    • face cuts/​a deficit/​redundancy/​bankruptcy
    • file for/ (North American English) enter/​avoid/​escape bankruptcy
    • (British English) go into administration/​liquidation
    • liquidate/​wind up a company
    • survive/​weather a recession/​downturn
    • propose/​seek/​block/​oppose a merger
    • launch/​make/​accept/​defeat a takeover bid
    Extra Examples
    • Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty.数字营销已成为提高品牌知名度、参与度和忠诚度的前线。
    • A marketing campaign targeting wholesalers, retailers and consumers is in full swing.针对批发商、零售商和消费者的营销活动正在紧锣密鼓地进行。
    • Tutors are available to talk about careers in marketing, advertising or journalism.导师可以谈论营销、广告或新闻领域的职业。
    • We could get more sales through better marketing.我们可以通过改进营销来提高销售额。
    • The company has done some aggressive marketing of the new model.该公司对新车型进行了一些积极的营销。
    • Online marketing has broken down barriers.在线营销打破了障碍。
    • He works with small businesses to make online marketing profitable.他与小型企业合作,使在线营销有利可图。
    • The marketing of this film was flawed, and cost it the audience it deserved.这部电影的营销存在缺陷,并使其失去了应有的观众。
    • We don't have a huge marketing budget and rely on word-of-mouth.我们没有巨额营销预算,主要依赖口碑。
    Topics Businessb1, Jobsb1
    Oxford Collocations Dictionaryadjective
    • clever
    • effective
    • good
    verb + marketing
    • do
    • improve
    marketing + noun
    • campaign
    • exercise
    • strategy
    preposition
    • in marketing
    • through marketing
    • with marketing
    phrases
    • sales and marketing
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更新时间:2025/4/1 2:39:23