linkbait
noun/ˈlɪŋkbeɪt/
/ˈlɪŋkbeɪt/
[uncountable]- information or other material on a website, that is designed to attract attention and encourage people to create hyperlinks to the site, so that it appears high on a list of results given by a search engine
链接诱饵（旨在尽可能多地吸引人点击和创建链接的内容，借此提高自身网站在搜索引擎的搜索排名） - He created linkbait in order to get his site noticed.
为了推广他的网站，他创建了链接诱饵。
- He created linkbait in order to get his site noticed.