house brand
noun[C]
COMMERCE,MARKETINGukus(alsohouse label)aproductthat issoldwith a store'snameon it:
Theretailerannouncedit willsellitsownlow-costhousebrand.
See also
own-brand
own-label
Examplesofhouse brand
house brand
It is the company's more limitedhousebrand.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.They ruthlessly and unscrupulously imitate goods with household names, and it is sometimes very difficult to tell at a glance which is thehousebrandand which the brand leader.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Founded in 1983, the company's portfolio includes several licensed brands in addition to its own house brands.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These house brands aim to give access to quality pet food and accessories at an affordable cost.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The corporation has also been criticized for its aggressive policy of promoting its own in house brands (e.g., 365) at the expense of smaller and/or local independent ones.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.