英语词汇brand stretching怎么读，是什么意思，单词翻译、读音、固定搭配用法和短语词组及例句-英汉双解词典

brand stretching

noun[U]

MARKETING,COMMERCE

theprocessof using anexistingbrandnamefor newproductsorservicesthat may notseemrelated:

Tobaccocompaniesare usingbrandstretchingto gettheirnamesestablishedin otherareas.

(Definition ofbrand stretchingfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofbrand stretching

brand stretching

This is a brand strategy alongside thebrandstretching, line extension and multi-brands strategies.

From

Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.

The industry also resorts to the closely related practice ofbrandstretching—finding legitimate merchandise on which to place tobacco brand names and trade marks.

From the

Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0

That is very worrying in relation to the provisions on brand sharing andbrandstretching.

From the

Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0

Those other methods include sponsorship and brand sharing—orbrandstretching, as it is increasingly called.

From the

Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0

Frankly, on so-calledbrandstretching—or brand sharing—we cannot have our cake and eat it.

From the

Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0

These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

单词	brand stretching
释义	brand stretching noun[U] uk us MARKETING,COMMERCE theprocessof using anexistingbrandnamefor newproductsorservicesthat may notseemrelated: Tobaccocompaniesare usingbrandstretchingto gettheirnamesestablishedin otherareas. (Definition ofbrand stretchingfrom theCambridge Business English Dictionary© Cambridge University Press) Examplesofbrand stretching brand stretching This is a brand strategy alongside thebrandstretching, line extension and multi-brands strategies. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The industry also resorts to the closely related practice ofbrandstretching—finding legitimate merchandise on which to place tobacco brand names and trade marks. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 That is very worrying in relation to the provisions on brand sharing andbrandstretching. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Those other methods include sponsorship and brand sharing—orbrandstretching, as it is increasingly called. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Frankly, on so-calledbrandstretching—or brand sharing—we cannot have our cake and eat it. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. #https://dictionary.cambridge.org//dictionary/english/brand-stretching##
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