| 单词 | brand management |
| 释义 | brand management noun[U] ukusMARKETING,COMMERCE theprocessofcontrollingthe way in which acompanymarketsaproductorbrandso thatpeoplecontinuetobuyit orbuymore of it: Thecompany-recognizedas aleaderinbrandmanagement- islookingat using thewebtoenhancebrandawareness. brandmanagementstrategy/decisions See alsocategory management Examplesofbrand managementbrand management The art of creating and maintaining a brand is calledbrandmanagement. From Wikipedia  This example is from Wikipedia and may be reused under a CC BY-SA license.Successfulbrandmanagementalso results in perceived uniqueness even when the physical product is the same as competitors. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.The course is designed to enable students to excel in luxurybrandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Traditional marketing strategies that includedbrandmanagementfocused on brand managers as the primary spokespersons for the brand. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personalbrandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.It is stated that the traditional means ofbrandmanagementhas grown increasingly hard and complex within the postmodern marketplace. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.This academic paper was the first published attempt to test the application ofbrandmanagementtechniques to human resource management. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.His research interests are inbrandmanagement, selling systems, services marketing, international marketing, rural economic linkages and development economics. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.The advertising and marketing industry calls thisbrandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Developing a good relationship with target publics is essential forbrandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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