evoked set
noun[C]
COMMERCE,MARKETINGukusthebrandsof aparticularproductthat acustomerconsiderswhenchoosingtobuytheproduct:
As theconsumerbecomesawareof newbrands, thebrandsin hisevokedset may alsochange.
Examplesofevoked set
evoked set
How can the marketing organisation increase the likelihood that their brand is part of the consumer'sevokedset?
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.However, theevokedset, or set of schools considered, will probably be limited to about ten.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Theevokedsetrefers to the number of alternatives that are considered by consumers during the problem-solving process.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.