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单词 brand awareness
释义
brand awareness
noun[U]
uk
/ˌbrænd əˈweə.nəs/us
/ˌbrænd əˈwer.nəs/
knowledgeof thenameof acompanyand theproductsitsells:
品牌知名度
Outside of the UK, thecompanyhaslowbrandawareness.在英国之外，该公司的品牌知名度很低。
ManufacturersseetheInternetas a way topromotebrandawareness.制造商将互联网视为提升品牌知名度的一种方式。
More examples
  • Theadvertisingcampaignisdesignedtoincreasebrandawareness.
  • We're doing this is to getfavorablebrandawarenessfor theproduct.
  • There areplanstoraiseglobalbrandawarenessthroughmusic,fashionandentertainment.
SMART Vocabulary: related words and phrases
Advertising and marketing
  • ad
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  • adman
  • advert
  • advertise
  • customer relationship management
  • detoxify
  • dogfooding
  • flyer
  • freesheet
  • o.n.o.
  • obo
  • off-brand
  • on-brand
  • overexpose
  • superhype
  • teaser
  • telemarketing
  • tie(something)in
  • tout
See more results »

See

brand-aware
(Definition ofbrand awarenessfrom theCambridge Advanced Learner's Dictionary & Thesaurus© Cambridge University Press)

brand awareness| Business English

brand awareness
noun[U]
(alsobrand-awareness)
uk
us
MARKETING,COMMERCE
thedegreeto whichpeoplearefamiliarwith orpreferaparticularbrand:
Theobjectiveis todeveloppositiveattitudesandbuildbrandawarenessamongcarownersinordertoinducethem topurchase.
increase/promote/heightenbrandawareness
(Definition ofbrand awarenessfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofbrand awareness

brand awareness
The project was designed to merge strong storytelling andbrandawarenesswith a concept that resonates with online audiences eventually becoming the first episode in a web series.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Carvel's commercials stood out and raisedbrandawarenessprimarily through their lack of sophistication.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
It is that sponsorship may have within it the tool ofbrandawareness, but that is all it has.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
There may be more attempts at raisingbrandawareness, rather than simply presenting a familiar star or television character smoking.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
We have an enormous breadth of goods, but we cannot putbrandawarenessproperly across because our co-operatives are not large enough.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Tobacco companies use it purely to promotebrandawareness.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The argument that advertising simply promotesbrandawarenessis strictly for the birds.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Without doubt such cigarettes are smoked because ofbrandawareness.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The research stated that brand placement in films had become a preferred method for companies to raisebrandawarenessand develop favourable associations with their products in an international audience.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Why do they wantbrandawareness?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Other downtown locations were developed to improvebrandawareness.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Brandawarenessis of critical importance since customers will not consider your brand if they are not aware of it.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
The goal is to produce increasedbrandawarenessand improve the organization's reputation.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, orbrandawareness.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
Since the advertisements aired,brandawarenesshas grown by 13 per cent, whilst total sales have escalated by 18 per cent.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/brand-awareness##
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更新时间：2025/2/16 3:15:06