trade down
phrasal verbwithtradeverbuk/treɪd/us
COMMERCE,ECONOMICS
tospendlessmoneywhen youbuythings than you did before:
Economistspredictthatshopperswilltradedown thisseason,bypassingfull-pricestorestosavemoneyatbargainchains.
COMMERCE
tobuysomething, usually ahouseorcar, that is of alowervaluethan the one you already have:
You onlygainif you ownresidentialpropertyas aninvestmentor you areanticipatingtradingdown.
trade down to sthI'mtradingdown to acheapermodel.