test group
noun[C]
MARKETINGukusagroupofpeoplewhotryaproductorservicetoseehow well itworks, and whether they like it or wouldbuyor use it:
We alwaysplaythescriptsforouradstotestgroupsofviewersbefore wefinalizethem.
Compare
control group
agroupofproductsthat aretestedandcomparedto each other:
Everyinkjetprinterinourtestgroupprintedsharptext.