the four Cs
noun[plural]
MARKETINGukusshortfor
customersolution,customercost,convenience, andcommunication: theideathat aproductorservicemust givecustomerswhat they need at asuitableprice, beeasytobuy, and have therightadvertising:
The four Csreflecta more customer-orientedmarketingphilosophy.
See also
the four Ps
the marketing mix