the marketing mix
noun[S]
MARKETINGukus(alsomarket mix)thecombinationofactionsacompanyuses whensellingaproductorservice. These are oftendescribedasthe four Ps(=product,price,place, andpromotion):
Theirplaninvolveschoosingtargetcustomersanddesigningapersuasivemarketingmixto get them tobuy.
See also
the four Cs
the four Ps
the four Os